C&I Membership Meeting

“The Psychology of Sales” will be the topic when the C&I Council meets October 11th at 8:00 a.m. at LCAR, 1930 Harrington Drive, Lancaster.

Greg Orth, president of Sandler Training in Lancaster, will be the presenter. Some say nothing happens in this world until something gets sold. That could entail selling to your children the need to clean their room or selling a million dollar piece of equipment. So why does the word ‘sales’ have such a negative connotation? Sales professionals make the world to around, they really do. They spend their days developing relationships, attaining new business and servicing clients. But how did this profession garner such a bad stereotype when selling is such a noble profession? It is because of bad sales people who use unprofessional tactics that come across as pushy, self-serving and disingenuous. People actually develop ways to protect themselves from sales people. Don’t like the stereotype? Sick and tired of chasing prospects? Not meeting your sales objectives? Join us for a dive into understanding the psychology of the sale, and walk away with some ideas on how to improve your sales performance in a stress-free and engaging way.

Breakfast will be available beginning at 8:00 a.m. and there will be a $5 charge at the door for members and guests. To make your reservation, email Judy Spence at jspence@LCARonline.com or phone 569-4625 — the registration deadline is October 4th.